P3: DESCRIBE THE MULTI PLATFORM DISTRIBUTION METHODS
Different Types of radio station
FM: Stands Frequency Modulation MW: Stands for Medium Wave. AM: Stands for Amplitude Modulation DAB: Stands fro Digital Audio Broadcasting
Market Research
I made a online Survey to find out how different people listen to radio and below is the short survey iISent out and a few of the results I received
My results show that a majority of people listen to music based radio stations and listen to them mainly during morning (6-9am) and late afternoon (4-7pm). The timings of these co-inside with most peoples journeys to and form work/college to home. Doing further re-search shows that a lot of commercial music stations, such as Heart radio, have specific slots/show called "drive time" that target people travelling. In these shows the station plays music that is designed to either wake up and motivate people ready for the day ahead or help them unwind and relax on their way home.