The Purpose of the trailer for the film This is England is to Inform us of the film, Sell the film to us and to entertain the audience.
How does the trailer Inform us about the film? The trailer informs of us or the overall plot, theme and setting of the film of the, via the quick introduction of the main character Shaun and his struggle with family money problems and struggle with bullying. It also does this through the dramatic title breaks between different cuts of footage, that provide different pieces of additional information, For instance the first title break informs us of the setting “England,1983”. Also the themes such as the innocence and impressionable nature of children, class and discrimination are evident throughout the increasing drama of the trailer. For example the cuts of the trailer start of slower and we are introduced to the vulnerable and sympathy inducing struggles of shaun and the class he in, however, as the trailers cuts gather speed we are introduced to the more negative influences he is introduced to giving us the impression that he has had to grow up to quickly with the activities he has been influenced into doing and the beliefs he has now been encouraged to believe to fit in with the group of people that have accepted him.
How does the trailer sell the film to us? The trailer uses past awards the film has won to promote the film. For example, at the beginning of the trailer the “winner of best film, British independent film awards 2006” that the film won is displayed on screen to indicate to the audience the quality of the film.
Also the trailers issues build as the trailer continues. This sells the product because it means that there is more chance of empathy being created between the audience and Shaun as the first problem we are introduced to is that he is being picked on at school and this is an issue that most people can relate to and it’s key to develop this empathy first because it makes the audience want to watch the rest of the trailer and film because they have a personal connection with the film, where as if the film opened up with the issues such as gang culture and crime then it may be harder for a lot of the audience to develop as strong of a connection with the film.
How how does the trailer entertain the audience? Many elements of this trailer are there to help entertain the audience. In particular the fast jump cuts and the breaks in video footage for titles are there to keep the audiences attention as they cause the trailer to move quickly and add variety to the trailer in order to maintain attention spans.
Also the the background music of the trailer as it too increases rhythm, tempo and intensity through out the trailer guiding the reader in how to feel and also the changes in music add to the variety and lack of disinterest of the film.
Wrabel - The Village
Wrabel - The Village
The music video for The Village is mainly a narrative video, however, there are element s of concept music video running through it. Its purpose is to sell the music to the audience and entertain the audience, however unlike most other music videos it can also be seen to educate the audience.
How is it a narrative video? The video is an narrative video because the majority of the video follows a characters story through out the video. It follows the story of a transgender man, accepting themselves and coming out to those around them and being confident enough to present themselves as they feel gender wise.
Elements of concept in this video cause it to become a hybrid. For example, the titles and theme of being a colourful bird run through and intertwine with the video and reinforce the story line. Also the band singing in different parts of the video with colour paint on them to reinforce the point. Also its a very topical political video at the time it was made, so it is made to create a message and deliver the concept of support to it’s target audience. Also the cuts to different transgender people not involved in the video or characters in the video to re-iterate the concept of acceptance are more concept than narrative.
How does the video entertain the audience? The music videos emotional and personal storyline captivates the audience from the beginning to end, creating a sense of sympathy and empathy between the main character and viewer.
The titles in the video also entertain the viewer because they break up the video at the beginning and end of the video, this is also true with the cuts to the performance in the video, as it breaks up the structure of the video and causes suspense in the through delaying the storyline to keep the audience interest.
In addition to this the on going metaphor theme of colourful and different birds being picked on gives the audience something to think about and make connections with throughout the entirety of the video and provides them with a theme they think about and work out throughout the video.
Also the editing of the video helps to entertain the audience as the editing follows the pace of the song . For example, in the intense and fast instrumental towards the end of the song the cuts between shots are faster and more intense and create a sense of overwhelming, panic and frustration but also realisation to guide the audience to empathise with the lead character.
How does the video sell to the audience? This music video is very important to the sing in terms of selling to the target audience as the target audience of the song is very specific and although the song itself is probably powerful and impactful to the target audience without the video, the visuals really help capture the message and accompany the video perfectly in terms of helping the band covey the message they were trying to convey.
The video also reinforces the emotions and struggle of the theme of the song and introduces metaphors and important messages (such as #TransRightsAreHumanRights) that the song wouldn’t be able to convey on its own.
Also the band features the artist and exposes the supportive image that the band want to sell and project themselves as to the world, helping them sell their personalities and physical branding to the world in a way music alone couldn’t.
How does the video educate the audience? Unlike most other music videos this video is there to also educate the audience on the trans community struggle in recent politics, through such images as Donald Trump on the Tv screen talking about the proposed Transgender military ban. Also educate the audience on the personal and unique struggle of an individual transgender person can have such as family acceptance and school acceptance.
In addition to this the video is also to educate those who are transgender that there are people who will support them and accept them as the messages on the screen such as “#TransRightsAreHumanRights” and “dedicated to all the colourful birds.” and to let them know that they are supported.
Billy Elliot- Trailer
How does the trailer Inform us about the film? The trailer informs of us or the overall plot, theme and setting of the film of the, via the quick introduction of the main character Shaun and his struggle with family money problems and struggle with bullying. It also does this through the dramatic title breaks between different cuts of footage, that provide different pieces of additional information, For instance the first title break informs us of the setting “England,1983”. Also the themes such as the innocence and impressionable nature of children, class and discrimination are evident throughout the increasing drama of the trailer. For example the cuts of the trailer start of slower and we are introduced to the vulnerable and sympathy inducing struggles of shaun and the class he in, however, as the trailers cuts gather speed we are introduced to the more negative influences he is introduced to giving us the impression that he has had to grow up to quickly with the activities he has been influenced into doing and the beliefs he has now been encouraged to believe to fit in with the group of people that have accepted him.
How does the trailer sell the film to us? The trailer uses past awards the film has won to promote the film. For example, at the beginning of the trailer the “winner of best film, British independent film awards 2006” that the film won is displayed on screen to indicate to the audience the quality of the film.
Also the trailers issues build as the trailer continues. This sells the product because it means that there is more chance of empathy being created between the audience and Shaun as the first problem we are introduced to is that he is being picked on at school and this is an issue that most people can relate to and it’s key to develop this empathy first because it makes the audience want to watch the rest of the trailer and film because they have a personal connection with the film, where as if the film opened up with the issues such as gang culture and crime then it may be harder for a lot of the audience to develop as strong of a connection with the film.
How how does the trailer entertain the audience? Many elements of this trailer are there to help entertain the audience. In particular the fast jump cuts and the breaks in video footage for titles are there to keep the audiences attention as they cause the trailer to move quickly and add variety to the trailer in order to maintain attention spans.
Also the the background music of the trailer as it too increases rhythm, tempo and intensity through out the trailer guiding the reader in how to feel and also the changes in music add to the variety and lack of disinterest of the film.